Social media is not as much of a literary enemy as old school writers may think… especially in the world of poetry. It seems poetry is on a bit of an upswing lately on platforms familiar to many as Tic Toc, Instagram, YouTube, and Facebook to name a few of the biggies.
According to a recent article in Forbes, the #poetry hashtag has more than 48 billion views on Tic Toc. This sensitive app has managed to bring a lot of attention to a number of authors through spoken word poetry. The possibilities of creating videos with a large variety of editing tools makes it a fun place to share work and possibly gain noteritey.
However, notoriety and fame do not necessarily equate to selling poetry books. Tic Toc is good for writing communities though, especially “BookToc”, a growing crowd of book lovers that talk about nothing but books, primarily fiction related works.
Instagram has been a marvel for poets like Rupi Kaur and Morgan Harper Nichols. Their short form poetry, known for its confessional clean stylings, has brought them millions of followers. This form of poetry has been termed “Instapoetry”, and has garnered a controversial reputation of not being poetry due to its succinct structuring and fast pace. Yet, it seems social media is changing those rules. Kaur has more than 4 million Instagram followers, and has sold over 11 million copies of her books, which have been translated into 43 languages.
Jen Benka, the President and Executive Director of the Academy of American Poets, has stated “So many of the critiques of poetry on social media are about how poetry shouldn’t be performative, or how social media has made poetry too simple”. Is it poetry? Like all art, it’s in the eye of the beholder.
A downturn writers experience on these apps continues to be simple plagiarism. Poems taken from some authors, then posted to names with a broader appeal and following base, leave the original poets out in the cold. Social media can indeed be what a close colleague once cleverly referred to as “a dark art”.
Facebook has a blanket presence with a plethora of groups to choose from that all have their own personalities and purposes. I am of course, smitten with Invisible Poets and Wheelsong Poetry. This is not only because of the Wheelsong mission statement of promoting unknown talent. It is really about it’s first priority of giving back with charitable donations, such as the ongoing Wheelsong Anthology series. That incredible direction matches my personal writing motivations and then some!
As a rule of thumb. being active in social media requires a lot of posting, commenting, and interaction. I’ve also noticed that a touch of personal charisma becomes one’s individual brand. It also helps to promote attention by always maintaining a professional posture and positive attitude.
Social media is here to stay, and poets of every age and variety have to accept it. Learning which platforms are best for you for what you are trying to achieve is only possible by engaging in the activity and determining if a group or particular app is right for you.
Matt Elmore
Resources:
https://www.insidehook.com/article/internet/social-media-poetry
https://gooduniversenextdoor.com/2023/01/19/poetry-on-tiktok/
https://www.writersdigest.com/publishing-insights/should-writers-use-social-media
Image from: Unsplash
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